RESEARCH

WEBSITE REVIEW

BESPOKE BANTER

WHAT SERVICE DOES THIS COMPANY PROVIDE?

Bespoke Banter is an advertisement company that was established in 2007, they work with loads of different massive companies to create photo and video adverts to the highest standard with a clear message.

WHO ARE THEIR CLIENTS/WHAT DEMOGRAPHIC?

Bespoke Banter works with lots of mainstream brands such as Coca Cola, Dior, Vogue, Canon, M&S, Reebok and so many more. The company comes to Bespoke Banter with an idea and a budget and from there Bespoke Banter help them plan and bring their advertisement idea to life.

HOW ARE COLOUR AND TYPOGRAPHY USED?

Bespoke Banter shows a theme of purple throughout their website. The colour purple is usually associated with luxury, royalty and wealth as many years ago only rich people could afford purple coloured clothes. By them using the colour purple as their colour theme it makes their company look more professional and luxurious.

Bespoke Banter's name has two words so in their logo the word Bespoke is written in black in a bold Sans Serif font on the top and then below is the word Banter written in purple in a John Handy looking handwritten font. The different fonts and colours helps the logo stand out more rather than both words being the same boring font and colour.

WEBSITE REVIEW/COMPARISON

GOLF WANG

I have chosen the designer brand Golf Wang's website to compare with the Bespoke Banter website.

Golf Wang is a clothing brand created by Tyler Okonma better known on stage as Tyler, The Creator an American rapper. Tyler is very well known for his unique style, every two years when Tyler releases an album he tends to create a whole new aesthetic to fit it. His aesthetic is so well known now it's been named the Golf Wang aesthetic, Tyler works his aesthetic really well into his website. The logo is a yellow box with a bold black non serif font that says GOLF inside it. On the home page there's a section promoting his new drop of football related items dedicated to the FIFA World Cup 2022, but when you scroll down theres photos of the collaborations Golf Wang has done with different brands in previous years. At the top there is a navigation bar with 5 different options: Shop (shop items), Book (the look book), Golf (the home page), Tour (upcoming tour dates/also an option to request that Tyler performs in your city) and Retail (pictures and information about the only two official Golf Wang stores in Los Angeles and New York City). The Golf Wang websites colour scheme is mainly yellow and black; the logo, banner, promotional contents and the help button are all black and a certain shade of yellow. These colours work really well together and give of a really warm, mellow and nostalgic sort of feeling.

When comparing Golf Wang's website with Bespoke Banter's website I felt as if Golf Wang's was better as I found it more aesthetically pleasing, I feel as if the mustard yellow and black colour scheme is much nicer than Bespoke Banter's dark purple and black colour scheme. When using the Bespoke Banter website it tended to glitch a lot unlike the Golf Wang website that was super quick and worked really well.